Free for your first 10,000 visitors. Every paid plan includes unlimited team members and every core feature. Your visitor volume is the dial.
Everything you need to run your first experiments.
10,000 visitors / month
For teams shipping experiments to real traffic every week.
50,000 to 2,000,000 visitors / month
For agencies and high-traffic teams with custom needs.
2,000,000+ visitors / month
Need more copilot runs than your plan includes? Buy a one-time pack from the Billing tab. Packs never expire and stack on top of your monthly allowance.
| Feature | Free | Pro | Enterprise |
|---|---|---|---|
| Monthly visitors | 10,000 | 50k to 2M | 2M+ |
| A/B and multi-variant experiments | Included | Included | Included |
| Feature flags (boolean / string / number / JSON) | Included | Included | Included |
| Bayesian, Frequentist and Sequential stats | Included | Included | Included |
| Browser snippet, SDKs, CLI and extension | Included | Included | Included |
| AI copilot actions | 15 / mo | 100 to 1,500 / mo | Custom |
| Commerce experiments and revenue metrics | Not included | Included | Included |
| 9 integrations and API export | Not included | Included | Included |
| Projects | 1 | Unlimited | Unlimited |
| Team members | 3 | Unlimited | Unlimited |
| Automatic overage | Not included | $99 per 100k visitors | Custom |
| Enterprise pack (SLA, DPA, MSA) | Not included | Not included | Included |
| Support | Community | Standard | Priority |
| Data retention | 30 days | 365 days | 730 days |
Any unique visitor bucketed into an experiment or evaluated against a feature flag in a calendar month. Anonymous visitors with a visitor cookie count. Repeat sessions from the same visitor do not count twice.
Events are the conversions and custom actions you track to measure a test. AI actions are copilot requests, like generating a variation or a summary. Each plan includes a monthly allowance of both, and Pro raises the allowance as your visitor volume grows.
Pro adds capacity automatically in blocks of $99 per 100k visitors. You also set a monthly spend cap, so overage never runs past a number you choose. Your experiments keep running the whole time.
Yes. Upgrades take effect immediately and you get the higher allowances right away. Downgrades take effect at the end of your current billing period, so you keep what you paid for until then.
Yes. Free is free forever for up to 10,000 visitors a month, with experiments, feature flags, all three stats engines, and the AI copilot. No card required to start.
Every plan unlocks every core feature. Your visitor volume sets the price.